Cotton Cordell Big O Crankbaits

In 1967, when Fred Young carved the first Big O from a block of balsa wood, he created a legacy. When Cordell began making the Big O, care was taken to keep the precise action and running depths the same as the balsa model. The fact that after 20 years the Big O is still an active part of "crankbait" history is testimony to this lure's capabilities.